In the relentless pursuit of continuous improvement and operational efficiency, the packaging industry has turned to technology to enhance its processes. One of the most significant advances in this area is machine vision. This technology, which mimics the human ability to see and interpret the world, has revolutionised the way packaging companies address the challenges of quality control, efficiency and innovation. In this article, we explore how machine vision is transforming the packaging industry, from defect detection to supply chain optimisation.